![]() ![]() ![]() 6 in 10 advertisers have started leveraging mobile gaming advertising only in the last two years – leading to a two-fold increase in ad spends since before the pandemic, as per industry reports.Īccording to a latest study released by InMobi, 98 percent of gaming advertisers have claimed to increase their spends on mobile game apps in the past year, which shows in the whopping 2X jump in mobile gaming ad spends year on year.īrands like Vivo, Unacademy, Byju’s, Josh, Nestlé, Pizza Hut and many others have taken to the medium to boost engagements. In a bid to leverage the reach and engagement of these platforms, brands are pushing their mobile advertising budgets. This is contrary to most marketing texts and indeed, much information provides evidencethat much modern marketing theory is far from soundly based.According to a latest study released by InMobi, 98 percent of gaming advertisers have claimed to increase their spends on mobile game apps in the past year Image: Shutterstock Advertisers are shopping inventory on gaming apps with top of funnel objectives like brand awareness. The mostdistinctive element to this book is that the laws presented are tried and tested they have been found to hold over variedconditions, time and countries. It is the first book to present these laws in context and to explore their meaning and application. ![]() Tackling issues such ashow brands grow, how advertising really works, what price promotions really do and how loyalty programs really affectloyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow theirbrands. How Brands GrowBOOK DETAILHardcover: 228 pages Publisher: Oxford University Press 1 edition (March 1, 2010) Language: English ISBN-10:0195573560 ISBN-13: 978-0195573565 Product Dimensions: 9.1 x 0.9 x 6.4 inches Shipping Weight: 1.3 pounds (Viewshipping rates and policies) Customer Reviews: 4.5 out of 5 stars155 customer ratingsBook DescriptionThis book provides evidence-based answers to the key questions asked by marketers every day. ![]()
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